By Uxmade | January 19th, 2014

Five Steps to a great UX

By Uxmade | February 11th, 2014

Isomorphic interface design

UX Made is a user experience consultancy from Amsterdam.

We act as translators between human behaviour and technical innovation.

What We Do

We aim to make technology human

We all want technology to add real value to our lives. Yet, people are complex and so is technology. Creating products that meet our needs and accept our behaviours is no easy task. That's why we founded UX Made.

We understand both people and technology. We act as translators between human behaviour and technical innovation and help companies develop intuitive products. Products that people will want to use and give your business a competitive advantage.

We've been fortunate to work with some amazing partners.

The key to any great user experience is understanding the desires, needs and behaviours of consumers. A product will only become valuable if it solves real problems in an intuitive and holistic way. We write about how we approach this on our blog.


We helped design and develop a Next Gen iTV platform for a European Telco.

MediCare Suite

We helped design the backend and frontend UX for a global medicare application suite.


We helped create a new cloudSTB pilot for Eastern Europe and Greece.

Cloud Backup

We helped design and develop an online backup solution for small and medium businesses.


UX Made was founded by Gideon van Dijk and Pieter Waller

Pieter has a background in innovation, marketing and business strategy. He has predominately worked in industries where the quality of the product and the brand experience are key differentiators. As a result he spends most of his time understanding behaviours and tying them to business objectives. At Ux Made he is responsible for creating consumer pull and developing clear business strategies.

Keywords: Business Strategy, End-User Insights, Proposition Development, Product Development, Positioning, Project Management

Connect with Pieter

Gideon helps companies develop efficient digital solutions based on user-centric design principles. Over the past years, he has worked with large businesses on the structure, presentation and distribution of their client facing information. Delivering clear value propositions and intuitive next-gen user experiences.

In 2011 he co-founded a tech startup that is currently part of the Deutsche Telekom Accelerator Program.

Keywords: OTT/VOD Strategy, User Centric Design, Digital Strategy, User Experience Design, User Interface Design, Information Design, Design-Thinking, Distribution Strategy, Organisational Design, Product Ownership and Front-End Project Management.

Connect with Gideon


Let us know if you think we can help

UX Made is a user experience consultancy based in Amsterdam, the Netherlands. We create products that delight people. Please get in touch if you have any questions about our services.

  • Merwedeplein 4
  • 1078ND, Amsterdam
  • The Netherlands